About a year ago we started dabbling in the world of story videos. Two to Three minute vignettes designed to support a theme through the partial communication of a story. Our objective has been to create intrigue and tension without necessarily resolving the underlying issue.
This first video was designed for our Enticed series which ran in May of 2011. We wanted to create something dark and aggressive, but with an element of attractiveness. As our first step into the world of story videos, we all felt this was a huge success. Check it out.
As often happens after initial success, we got a little over zealous on our next attempt. The Armor Up series ran just one month later in June of 2011. During the planning phase we had HUGE ambitions for this project. In our minds we created an epic 60 second adventure worthy of James Cameron. For many reasons, we fell short of that by a long shot. There was however something of epic proportion: the time our cinematographer/video editor, Abel McBride, spent creating the entire CG environment. The only practical elements are the actor, the suit, and the sword. Everything else was created digitally. If my memory is correct, Abel put in around 80 hours in the editing suite. Not a stellar ROI, but we did learn what a quagmire is…
So after killing ourselves on Armor Up without significant success, we stepped back and really began to evaluate our process. We became more focused on story and less focused on “cool”. So almost a year after our initial success, we began planning our most recent project which ran this past Sunday for Easter 2012, The Grand Undoing: When Everything Sad Comes Untrue. This was a significantly more complex project which required more people, more coordination, more direction, and a solid grasp on the story. All told, this turned out to be another success – and the story reigned supreme.
As I write this, we’re in the middle of shooting a stop-motion project for our series Surviving Family which begins this Sunday. Let’s hope we didn’t bite of more than we can chew…again.