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It seems the nature of things to drift toward complexity.  The MacBook I’m typing on is anecdotal proof.  Turns out I’m quite fond of complexity.

There’s just something about a bazillion individual pieces all churning harmoniously along together that gives me a giant nerd-smile.

And that’s my problem…at least more often than I’d like it to be.  Because I find beauty in complexity, I forget about simplicity.  Too many times I’ve been challenged with “It doesn’t have to be so complex”, only to respond with “Yea…but it’s cooler this way”.  Somebody point me to the nearest Complicators Anonymous meeting…

A few weeks ago we found ourselves creatively exhausted after the prep and execution of Easter.  We put a ton of time and energy into “The Grand Undoing”, and just didn’t have the juice to dive into another ball-busting design process.  On top of that, the next series promo had to air the week of Easter, so we were actually doing these two projects consecutively.  Our creative team of 5 usually works 4-6 weeks out, meaning we’ve got 2-4 weeks to concept, design, and produce content.  However, given the Easter rush, we had just 1 week to go from concept to completion.  Somebody came up with the idea of going low budget (original, I know).  The interesting thing is that all our projects are low (or no) budget.  We just try not to let them look that way.  So on this round we admittedly kept the look consistent with the budget…low.  Here’s our completed product for the April 2012 series called “Surviving Family”:

This ended up one of our more popular videos especially among, you guessed it, families.  A special thanks to my teammates Abel, Casey, Will, and Jana for their fantastic creative contributions.  I couldn’t ask for a better group of people to create with!

I’m now on this hunt to find ways to make what appears complex, simple; and what is simple appear complex.  Any other complicators want to start a support group with me?

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